As the years go by have you discovered a fading effectiveness? You’ve tried to figure out why this is true. In life, business, school, relationships, church you’ve tried to keep up. It made sense to try new things and so you did. And now you are simple not as effective in a particular area of life.
I’m going to explain why and how to fix it.
The Rolling Stones, the aging granddaddies of rock and roll are going on tour again. First appearing on the scene music scene 53 years ago in 1962, the Stones keep drawing huge crowds and selling their music. When so many artists have slid into obscurity they continue to make headlines.
This morning in USA Today I read an article about the Stones which unlocked the mystery of their enduring popularity. Here it is:
The Rolling Stones discovered if one thing brings you success, keep doing that one thing.
The article showed video clips of 16 different concerts, spanning from 1966 to 2013, playing their hit “I Can’t Get No Satisfaction.” (At the end of this blog I’ll include the link. It is FASCINATING to watch.) As I watched it the reason for their enduring popularity dawned on me. They had discovered what worked and kept on doing it. Year after year and decade after decade.
So many people, including myself, often abandon what works in favor of what’s popular or trendy.
- It happens in churches.
- It happens with businesses.
- It happens with sales people.
- It happens in schools.
- You do it and so do I.
If you find something which works keep on doing it! (Click HERE to Tweet)
When you watch the USA Today clip you will notice the wild variety in which Satisfaction is performed. Sometimes there is a brass section pounding along with the guitars. The speed of the song is varied. Stevie Wonder sings along in another version. Sometimes the guitars grind loud and hard, other times not so much. The Stones were smart enough to add variety but never abandoned their marquee hit.
Your task is to identify an area in your life in which you are not as effective as in the past. Pick one. Now ask yourself this question: “What am I not doing now but used to do when I had greater success?” Find the answer and start doing that one thing again. And again. And again. Add variety. Tweak it. But bring it back and do not abandon it.
You will add power to your decision to bring back the one thing if you share it with others.
What is the one thing you are going to start doing again?
After you’ve answered this question it’s time for you to get some Satisfaction. Watch the Stones and learn. Click HERE.